An enquiry from Tuesday should still be warm on Friday.
The stage nobody likes and everyone skips. We build the pipeline, the six-step sequence and the automations that run it – so nothing goes cold while you do the actual work.
Stage 03 of the Thrive customer-acquisition system, usually live in 3 to 5 weeks
Most lost jobs aren't lost. They're forgotten.
Getting the enquiry is the expensive part. Letting it go cold afterwards is the avoidable part.
Enquiries sit in four places
Enquiries arrive in the inbox, on the phone, as form submissions and as direct messages. Nothing lives in one place, so nothing is tracked – and some are lost completely.
Follow-up depends on your memory
You intend to follow up. Then a client meeting runs long. Most deals need five contacts or more, and almost nobody manages that from memory.
You can't see what works
You can't say which channel brought revenue last quarter – so you can't decide where to put the effort next quarter either.
The follow-up nobody wants to do by hand.
PIPELINE
One inbox for every enquiry
Form, phone, email, direct message: everything lands in one pipeline in the CRM, set up around how you actually sell.
CONFIRMATION
An instant, human reply
A confirmation goes out in under a minute – with the next step and a booking link, even at the weekend and while you are in a client meeting.
SEQUENCE
Six contacts over about three weeks
By email and SMS, each one useful in its own right instead of a reminder that you are waiting. The sequence stops as soon as someone replies or books.
AUTOMATION
Automations that carry it out
GoHighLevel, Airtable and n8n handle reminders, assignments and follow-up tasks, so nothing depends on your memory.
REPORTING
You see where revenue came from
One screen shows how many enquiries came, how many booked and which channel they came from – so you know where to put the effort next.
HANDOVER
We give you the keys
Every account in your name. Training so your team can carry on without us. If you part ways with us, everything keeps running.
What happens, and when.
First the pipeline, then the sequence, then the review. Most of the benefit lands in the first two weeks, because the enquiries you already get stop going cold.
W1
Set up the pipeline
We bring all inbound channels together in one place and map your actual sales process. Enquiries stop getting lost from this point on.
- All channels in one pipeline
- Stages matching your sales process
W2
Sequence and automations
We write the six messages and build the automations that send them – including an instant confirmation with a booking link.
- Six-step sequence by email and SMS
- Automatic first reply
W3
Testing and go-live
We test every path with real enquiries before it goes live. Usually the pipeline and sequence are active after three to five weeks.
- Every path tested
- Handover with training
M2
Review
We look at where enquiries came from, how many booked and where the sequence can be sharpened.
- Report on enquiries and bookings
- Adjustments to sequence and copy
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Follow up is stage three of three.
Follow-up only pays off if enquiries arrive and the page does its job. The other stages fill the pipeline at the top that this one protects.
What clients ask right before they say yes.
How many follow-up messages are too many?
Six over about three weeks is the point where the data stops getting better. After that you are usually investing in people who would never have bought anyway.
Does automated follow-up feel impersonal?
It feels impersonal when the messages are about you instead of the reader. A sequence that answers real objections and shows relevant work reads as attentive – and it stops as soon as someone replies or books.
Do I need a CRM or is my inbox enough?
An inbox is enough until enquiries arrive through more than one channel – which is already the case for most service businesses. The problem isn't filing, it's that nothing tells you which enquiries are still waiting for a reply.
How quickly should I respond to an enquiry?
Within minutes, which in practice means automatically. An automatic confirmation with a booking link beats most competitors because it arrives while the person is still at their screen.
Am I locked into your tools?
No. We build on Webflow, GoHighLevel, Airtable, n8n and Zapier – all standard platforms, with accounts in your name, not ours. Everything is handed over with training. If you part ways with us, the system keeps running.
What does it cost?
After the first call we give you a fixed price – never an hourly rate and never a surprise. If the whole thing isn't worth it for you, we will say so on the call instead of selling you something.
Fifteen minutes. No presentation.
Tell us where your customers come from today. We'll tell you which of the three places you're losing the most – and whether working with us makes sense, or whether you can fix it yourself this week.
We only take on a limited number of projects at a time. If we're fully booked, we'll tell you on the call.